Most banners used by K-pop stars at concerts and fan events end up being discarded after a short period of use. Some of them, however, will get a new lease of life as upcycled merchandise under a new eco-friendly project launched casinositezone K-pop powerhouse HYBE and the Spanish upcycling brand, Nukak. Upcycling refers to reducing waste by transforming discarded materials into new products of better quality.
On Monday, HYBE announced the launch of “HYBE X Nukak Upcycling Merch” project, saying they will turn the banners used by five of its artists — BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, and LE SSERAFIM — into various products ranging from card wallets to messenger bags.The banners used for 2023 BTS FESTA, an event held in Yeouido, Seoul, last year, to celebrate the Grammy-nominated band’s 10th anniversary of debut, will also go through a transformation under this project. “Our upcycled merchandise will enable our artists and fans to share the memories they created together,” HYBE said in a statement. “We will continue to produce merchandise that can entertain and impress our fans.”
Established in 2001, Nukak is dedicated to creating bags, wallets, and mobile phone cases from used banners and parachutes as part of its upcycling commitment. The company reportedly breathed new life into the K-pop banners after improving their durability and quality.”We hope our project can enhance the fan experience while contributing to building a virtuous cycle of resources,” a Nukak official said.The upcycled merchandise will be available at the online merch shop, “Weverse Shop,” from Tuesday, 11 a.m. (KST). Messenger bags will be sold through a lottery system on the resale platform, “KREAM.” Some items will also be available at Nukak CASA, 카지노사이트 a shop located in Seongdong District, eastern Seoul.